Sonny Borrelli – Executive Director

Sonny’s involvement in pageants began in 2002 but expanded in 2014 when he became the Miss Universe Canada Regional Director of Western Ontario and more recently in 2022 when he acquired the rights to Miss Windsor, Miss Tecumseh and Miss LaSalle. As the director, he over sees the entire production including recruiting and developing the beautiful and talented young delegates in Western Ontario.

Sonny graduated from the University of Windsor with a Bachelor’s Degree in Business Administration. He and his brother took over the family wine business Borrelli Cellars and have made it one of the most successful winemaking facilities in South Western Ontario.

At an early age, Sonny developed a passion for being on stage. He began hosting fashion shows, charity events, galas, and weddings. Since 1997, he has been the ring announcer for Border City Wrestling and Host of Raise your Voice singing competition. Although he maintains a busy work schedule, Sonny still regularly makes time for hosting endeavours and charity work.